Instagram tests Tik-Tok-like full-screen video posts on the feed
Instagram imitates TikTok video layout.
Instagram chief Adam Mosseri says the future of videos is 9:16. Hence, the taller videos and photos.
The text content will be on top of the video or photo post.
Meta brings “video more front and center” with the new update to its Instagram app. No, we are not talking about Reels here, but rather the videos on the home feed. Yes, those vertical feed videos are now taller covering the entire screen. As for the text that used to be at the bottom of the video before, it is now superimposed on the bottom portion of the video.
Instagram tests Tik-Tok-like full-screen video posts on the feed
HIGHLIGHTS
Instagram imitates TikTok video layout.
Instagram chief Adam Mosseri says the future of videos is 9:16. Hence, the taller videos and photos.
The text content will be on top of the video or photo post.
Meta brings “video more front and center” with the new update to its Instagram app. No, we are not talking about Reels here, but rather the videos on the home feed. Yes, those vertical feed videos are now taller covering the entire screen. As for the text that used to be at the bottom of the video before, it is now superimposed on the bottom portion of the video.
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Here's Instagram head Adam Mosseri introducing the new feature:
Instagram full-screen feed video: How it looks and works
Instagram's TikTok-inspired feed.
The homescreen feed videos on Instagram are taller now and take the entire vertical real estate. It is immersive as you mostly see that particular video content only. The text content related to the video is overlaid on the video. This includes things like the user name and details, video caption, the like activity, comment count, the tag count, the music track used in the video, the heart, speech bubble, and share icons. In our experience, the hovering texts don’t appear that distracting.
As for the bottom navigation bar elements like the search/discovery
tool, Reels, and profile tab are in their respective location. The same
goes for the top bar elements like the ones for switching accounts,
creating a post, and DM.
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